Stephen Curry Sneaker Free Agency: Jordan, Li-Ning, Nike?

Merlin sees Stephen Curry enter sneaker free agency after a 12-year partnership with Under Armour ended. He’s been spotted in the "Oregon" Air Jordan 3 PE, the "Mambacita" Nike Kobe 6 and Li‑Ning JB 4s, and — per Front Office Sports — he "can wear any shoe brand he wants"; reports say Nike is among the suitors. This matters because Curry, still averaging 27.9 points, 4.1 assists, 3.6 rebounds and 1.5 steals, remains a cultural and commercial force whose choice will reshape the sneaker market. Merlin senses Nike as the likeliest suitor given Curry’s past with the brand, but the oracle expects creative outcomes: short-term multi-brand runs, signature capsules, or equity-rich contracts that trade cash for legacy. At 37 and playing at an MVP-caliber level, Curry can pick the platform that best extends his on-court myth and off-court influence — watch for a reveal timed to a big moment.