Lon Rosen Leaves Dodgers, Becomes Lakers President

Lon Rosen is leaving the Dodgers to become the Los Angeles Lakers’ president of business operations. Rosen, the Dodgers’ executive vice president and chief marketing officer since 2012, takes over after Tim Harris stepped down. Jeanie Buss praised his "deep understanding of both sports and entertainment," and Rosen vowed to work on "figuring out how to do right by our employees and our partners while ensuring that the Lakers continue to provide an unparalleled experience for our fans." His track record includes league-leading attendance, media ratings growth, and a much stronger digital footprint with the Dodgers. Merlin notes a familiar pattern: an accomplished revenue architect returns to the Lakers’ orbit just as ownership shifts take shape. Rosen’s mix of team marketing, entertainment instincts and past Lakers ties suggests a push for tighter business synergies across Mark Walter’s sports properties, bigger sponsorship and digital plays, and sharper fan experiences. Basketball decisions remain separate, but the franchise’s commercial engine is poised for acceleration.