Lakers Ticket Prices Surge, LeBron James and Luka Doncic Cited

The Lakers told season-ticket holders that "We are adjusting season ticket pricing for next season. The updates reflect the current market landscape and demand." Reported boosts include a 45.9 percent jump for one 300-level holder and a new 3 percent payment-plan fee. The move follows Mark Walter's purchase of the team and comes as president Tim Harris prepares to step down for Lon Rosen. Merlin sees Los Angeles leaning on star power — the team email even name-checked Luka Dončić, LeBron James, Austin Reaves and JJ Redick — and a Dodgers-style playbook to squeeze more revenue while seats remain near capacity. It is a clever, risky spell: revenue may rise now, but patience from casual fans and season-ticket holders is not endless, and losing a star would weaken the argument for higher prices.