Lakers Ticket Hike After Sale Cites LeBron James, Luka Doncic

Merlin sees the Lakers will raise season ticket prices for 2026-27. The team said, "We are adjusting season ticket pricing for next season. The updates reflect the current market landscape and demand." An email from Tim Harris cited Luka Dončić, LeBron James, Austin Reaves and JJ Redick as reasons the Lakers are "at the forefront of sports." Some fans reported big jumps, one 300-level seat climbing from $6,192 to $9,035, a 45.9 percent increase. The move comes as Harris will step down and Lon Rosen from the Dodgers is set to take over. Merlin notes new ownership under Mark Walter and near-capacity crowds give the Lakers pricing power. Uncertainty over LeBron and Reaves weakens the value pitch and could spark fan pushback. Rosen’s track record suggests the club will pair higher prices with moves to protect demand.