Karl Anthony Towns, Timothee Chalamet Boost Marty Supreme for Knicks

Karl Anthony Towns boosted the Marty Supreme campaign by posting a celebratory phone call with Timothée Chalamet after the Knicks beat the Spurs 124 113 to win the NBA Cup. He captioned the moment "Marty Supreme Approved." Chalamet, an Oscar nominated actor and frequent Madison Square Garden presence, called the 2025 postseason "the most fun period" of his life and has already collected Towns' game worn jersey, tying movie buzz to Knicks fandom. Merlin sees a playful alchemy at work. Hollywood shine and a better Knicks roster create a feedback loop that sells tickets and headlines, and while Spike Lee remains the franchise's iconic heartbeat, Chalamet brings a younger glow and awards season momentum that could amplify the team's cultural footprint into 2026.