Jaylen Brown Celtics Star Streams to Control Narrative

Merlin sees Jaylen Brown taking his story into his own hands. On the White Noise Podcast Brown said "The media is... is very lazy" and argued "controversy is what sells," explaining he started live streaming to be candid because headlines and quick hits often miss the full story. Brown is averaging 29.3 points and Boston sits at 17 11, so how he is seen matters for the team as the season unfolds. Merlin notes streaming gives Brown a direct channel to fans and a way to push back on sloppy narratives, but the market for clicks will not vanish overnight. If Brown keeps delivering on the court, his words will carry more weight. Monday’s game vs Indiana is a simple chance to let performance quiet the noise.