End of an Era: Warriors' Stephen Curry, Under Armour Split

Merlin sees a major split: after more than a decade together, Stephen Curry and Under Armour are parting ways. Under Armour says it will "develop new UA Basketball products and continue to support athletes and programs across every level of the game." The Curry 13s remain scheduled for February 2026 as the final Curry Brand shoe under this partnership, with colorways through October 2026 — a clear bookend for an era in basketball footwear. Merlin senses both risk and opportunity. Curry’s global pull makes this more than a business breakup; it resets the sneaker market and Curry’s own brand path. Buyers will hunt the last UA Curry drops, while brands and Curry weigh next moves — another giant partner, equity stake, or a fully independent label are all on the table.