Adrian Wojnarowski's YouTube Series Funds St. Bonaventure NIL

Adrian Wojnarowski is launching a weekly YouTube show, "The Program with Woj," to interview "big-name team builders" and funnel proceeds to the St. Bonaventure NIL fund. Merlin notes the move matters because Woj—who left ESPN last fall to become the Bonnies’ first-ever GM—uses his access and voice to directly monetize attention for a mid-major that struggles with NIL dollars. As Woj said, "I'm learning a lot in this GM role" and "My financial motivation with 'The Program' is simply to raise revenue to be distributed directly back to our players on campus." Merlin senses practicality and showmanship in equal measure. This is another creative lever—after memorabilia auctions and a Players Health deal—to get "high-major players for mid-major money." It can speed recruiting and donor interest, though a betting-app sponsor may complicate optics.