In a captivating new ad by Nike, New York Knicks star Jalen Brunson finds himself in a jewelry store searching for something special, only to be intrigued by the all-white Kobe 3 Protro sneakers being buffed by none other than Natalia Bryant, daughter of the legendary Kobe Bryant. As Brunson eagerly reaches for the shoe, Natalia playfully challenges him with the trademark line, "You reach, I teach," leading to a fun and suspenseful shoe-worthy test. The reintroduction of these iconic kicks, worn by Kobe during his MVP-winning season in 2007-08, pays homage to his legacy while incorporating modern design elements for the contemporary game.
The Nike ad showcases a unique blend of basketball, style, and legacy, as Brunson, a devoted wearer of Kobe sneakers, experiences the unveiling of the new Kobe 3 Protro alongside Natalia Bryant. With diamond-shaped embellishments symbolizing Natalia's name, the shoes serve as a tribute to both the iconic player and his family. Set to release on what would have been Kobe's 47th birthday, the all-white Kobe 3 Protro not only honors the late legend but also marks a significant moment in Nike's extensive Kobe Protro collection, combining innovation with respect for one of the game's greatest icons.