Alex Martins, the longstanding CEO of the Orlando Magic, is transitioning to a new role as vice chair within the organization, marking a significant move in the team's front office restructuring. Martins' departure from the CEO position after 14 years will see him take on a senior advisory role to the board of directors. His leadership and dedication to excellence have been praised by Magic chairman Dan DeVos, highlighting Martins' significant impact on both the team and the local Orlando community. With this change, Magic business operations president Charlie Freeman will assume oversight of various key departments, ensuring a smooth transition in the executive leadership team.
In his farewell statement, Martins expressed gratitude for his time as CEO, emphasizing the privilege it has been to lead the Magic organization. The strategic shift in leadership roles also includes the promotion of Ryan DeVos to managing director and the developmental program for Cole DeVos, signaling a forward-looking approach to talent management within the franchise. Despite these changes, Jeff Weltman will continue in his role as the Magic president of basketball operations, maintaining continuity in overseeing all basketball-related initiatives with a direct line to the board of directors. As the Magic embark on this new chapter, the reshaped front office sets the stage for continued growth and success both on and off the court.