Luka Doncic is taking the NBA world by storm both on and off the court as his No. 77 Lakers jersey topped the league's sales charts for the 2024-25 regular season. This marks a significant shift as Doncic becomes the first player other than LeBron James or Stephen Curry to lead in jersey sales in over a decade. The Slovenian sensation's impact goes beyond just merchandise, as he is also the first international player to claim the top spot on the most popular jerseys list, showcasing his global appeal.
Not only is Doncic making waves in sales, but the Lakers as a team also dominated the merchandise ranks, further highlighting their popularity in the league. With James and Curry rounding out the top three in jersey sales, it's clear that Doncic's rise to the top is a testament to his growing influence in the NBA landscape. Additionally, the Lakers' social media presence shines bright with James leading the league in views, closely followed by Doncic who resides in the top three alongside Curry, solidifying their status as basketball icons both on and off the digital court.
In a league filled with stars, Luka Doncic's ascent to jersey sales supremacy signifies a changing of the guard and a new era of basketball fandom. With his unique talent and international flair, Doncic's popularity transcends borders and captures the hearts of fans worldwide. As the Lakers bask in the glow of their merchandising success, the dynamic duo of Doncic and James continues to dominate not only on the hardwood but also in the digital realm, cementing their status as cultural icons in the basketball universe.